Trends and Impact of Online Advertising in the EU

Tuesday, November 2, 2021 - 10:00

Targeted online advertising is an essential service for European businesses, society, and media. Europe is looking to define its policy strategy for the Digital Decade, and online advertising forms a core component of the Internet economy. However, many overlook and underestimate the valuable contribution of personalized online ads to Europe’s economy and its digital strategy, and some policymakers have even called for an outright ban.

Join the Center for Data Innovation for a panel discussion exploring how European businesses use digital advertising to generate growth, the structure of Europe’s market for online ads, and the contributions of targeted ads to the EU’s digital transformation.


Paul Hofheinz
President, Executive Director and Co-Founder
The Lisbon Council
Enrico Girotto
Policy Officer
Federation of European Data & Marketing
Greg Mroczkowski
Director of Public Policy
IAB Europe
Konrad Shek
Director of Policy & Regulation
Advertising Association
Benjamin Mueller
Senior Policy Analyst
Center for Data Innovation