MSMEs Go Digita:l Leveraging Technology to Sustain during the Covid-19 Crisis

March 14, 2022
  • MSMEs are increasingly embracing digital technologies, with online sales accounting for 27 per cent of the total sales of surveyed MSMEs in 2020-21, as compared to 12 per cent in 2018-19.
  • The MSMEs integrated with ecommerce platforms have experienced an increase in sales, turnover, and profits, and increased hiring.
  • While e-commerce has improved employment opportunities in MSMEs in India, women participation in them remains significantly low Recommendations.
  • E-commerce policies across ministries need to be streamlined - E-commerce platforms need to create financially feasible marketing models that ensures that MSMEs can maximise benefits of a platform, as larger enterprises and brands do.
  • MSMEs need skills development and training, which requires publicprivate partnership and MSMEs willingness to participate in them.