The value generated thanks to the digitization of companies is increasing. The incorporation of innovation, new technologies and new digital services in business organizations is a consolidated trend, although mainly in large companies. The extension of this digital revolution to the entire economic fabric including small and medium-sized companies is one of the great challenges facing the economy, society and institutions.
The continuous search for a better position in the market is a fundamental aspect for small and medium-sized companies. Said positioning, in an increasingly competitive market, depends on several factors and the design of a good commercial and operational strategy that allows the SME to face the main challenges it faces. Currently, Digital Transformation is a fundamental strategy to increase competitiveness and resilience, as has become clear in the face of the crisis caused by the Covid-19 pandemic.