Guide to Digital Transformation of SMEs

July 1, 2021

The value generated thanks to the digitization of companies is increasing. The incorporation of innovation, new technologies and new digital services in business organizations is a consolidated trend, although mainly in large companies. The extension of this digital revolution to the entire economic fabric including small and medium-sized companies is one of the great challenges facing the economy, society and institutions.

The continuous search for a better position in the market is a fundamental aspect for small and medium-sized companies. Said positioning, in an increasingly competitive market, depends on several factors and the design of a good commercial and operational strategy that allows the SME to face the main challenges it faces. Currently, Digital Transformation is a fundamental strategy to increase competitiveness and resilience, as has become clear in the face of the crisis caused by the Covid-19 pandemic.