The Austrian Economic Center, in cooperation with the British Conservation Alliance and more than 15 other prominent pro-market organizations from around the world, is launching the book Green Market Revolution: How Market Environmentalism Can Protect Nature and Save the Planet. In it, AEC puts forward an alternative vision on how environmental protection and the fight against global warming can work, showing how a system based on free markets, innovation, property rights, and local democracy is far more effective at tackling environmental problems than top-down, one-size-fits-all regulatory approaches. Indeed, protecting the environment should be in the hands of entrepreneurs, innovators, creative minds, philanthropists, and decentralized communities. The book entails a foreword by Daniel Hannan and chapters by scholars from organizations such as the Cato Institute, Reason Foundation, PERC, the Centre for Policy Studies, Adam Smith Institute, and the American Conservation Coalition. It was co-edited by our Research and Outreach Coordinator, Kai Weiss, who also contributed four chapters himself. Our Research Fellow Martin Gundinger has written a chapter, too, debating the efficacy of a carbon tax.