The Impact of Digitalization on Business-to-Consumer Relationships

June 1, 2017

The Internet and digital services diffusion is revolutioning the social and economic context in which business-to-consumer (B2C) interactions take place. The massive digitization of services of the European economy is transforming the network into a decentralized marketplace in which citizens/consumers interact and conclude transactions with businesses more easily than ever, providing big opportunities and new business models but also requiring a careful attention on new regulation aimed at solving critical aspects. The report finds that the penetration of digital services is changing the habits of European citizens and opening new opportunities for European businesses.